Using Search Engine Optimisation in Web Design

Search engine optimisation or SEO, is a process in which you improve your search engine rankings on search engines such as Google or Yahoo. Many websites aim to get onto the first page for search results based on a keyword search as it is usually these top websites that get the most 'hits' and generate the most online traffic.

In web design there are a few ways to improve the SEO content of a website. If we take a website that bases its profit on sales of a product we can see how they might improve the levels of online traffic visiting their site. A hypothetical company selling glow sticks might publish text on their website that has increased keywords in order to improve the response from a Google or Yahoo search. If a customer searched on Google "cheap Glow sticks" then the site with the most keywords matching this search will rank higher on the results pages. This is a fairly standard SEO tactic in web design and it is advisable to keep adding 'keyword dense' text to keep up with the competition.

The same Glow stick site might utilise another method of SEO by incorporating links in their web design. Google often bases their results page rankings on the amount of links to a site from other reliable or popular sites. For example, if the Glow sticks site was able to successfully secure a link on a page of Facebook then they would gain traffic from the link itself, but also the link will improve the search engine ranking of the site.

Remember that in terms of web design a business can be a success if the customers like the site and it is easy to access. If the site is based on sales of products then it must be a secure online store and customers should be able to navigate the products available with ease. SEO is an on-going method of bringing in customers so always remember to be creative and it shouldn’t be long before you have the web sales you’re looking for.

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